Digital Marketing & Content Creation Level 5

Why choose Digital Marketing & Content Creation?

The focus of this course is to equip you with the practical marketing and creative media skills to work in the expanding digital marketing and content production sector in Ireland.

Whether you are a complete beginner, or a graduate looking to gain a solid grounding in digital skills, this course will provide you with an introduction to key digital specialisms, including social media marketing, Search Engine Optimization (SEO) and content development skills.

This is a practical course where you will work on case studies and projects. As part of the learning experience, you will participate in an array of relevant workshops facilitated by guest speakers from industry.

Work placement is an integral part of this course, and you will have an opportunity to complete your work placement in large commercial media and podcasting companies. If you are interested you can complete an Erasmus+ funded work placement in Media companies in Malta, Spain and Finland which are arranged by BCFE.

What will you study?

• Digital Marketing (5N1364)
• Public Relations (5N1405)
• Graphic Design Skills (5N1978)
• Advertising (5N0748)
• Writing Skills for Journalism (5N2435)
• Web Authoring (5N1910)
• Work Experience (5N1356)
• Media Analysis (5N1298)
• Communications (5N0690)

Course Facilities

• 3 fully Digital touchscreen broadcast studios using Myriad.
• State-of-the-art podcast and TV studios.
• Full access to Adobe Creative Cloud.

What do you need to apply?

Please refer to the Entry Requirements.

Career Opportunities

There are a growing number of employment opportunities for those with the skills that this course offers in both large and small organisations. Graduates may pursue further studies or work in areas such as digital marketing, social media management, advertising, marketing and advertising, internal communications and more.

Progression Opportunities

• Graduates with a merit profile can automatically progress to Photography and Content Creation, Level 6 (MPH)
• Graduates with a Merit profile may apply for entry to related Level 6 courses in BCFE such as:
  • Journalism and Content Creation, Level 6 (MJH)
  • Radio Programme Production, Level 6 (MRH)
• Graduates of this course may also apply through the CAO and/or the Higher Education Links Scheme for entry to higher and advanced certificate and degree programmes at national Institutes of Technology, Technological Universities and Universities (applicants should confirm linked awards and eligibility requirements with the relevant Higher Education Institution).